Lexus is a luxury car brand that is used by Toyota in North America, the Middle East, Europe, Australia, Asia and New Zealand then Lexus was first introduced in 1989 in the United States, and now a brand with the biggest luxury car sales from Japan. Then the Lexus sold in 70 countries around the world starting in 2006 and headquartered the Lexus was in Toyota, Aichi, Japan.
The Lexus project started in 1983 from a team consisting of the best engineers of Toyota Motor Corporation and continue to strive to make sedans that can beat the world’s best sedan and produces the Lexus LS 400 was introduced in the North American International Auto Show in 1989. Lexus is inspired by the success of the Toyota Supra and Toyota Cressida that both rear wheel drive cars with the engine high-performance M.
Lexus to compete with Germany’s traditional luxury brands such as Audi, BMW, Jaguar, and Mercedes-Benz. Since the year 2000 the 90s Lexus began expanding into global markets beyond the United States and the Lexus was introduced to Japan in the year 2005. Then followed globally in the next year.
One other factor that increasingly make Toyota is interested in launching a luxury car brand this are the launch of the Acura brand by Honda in 1986 and a year later another Japan manufacturers such as Nissan, which plans to launch a car brand in general such as the Infiniti has finally realized with the advent of the Infiniti Q45 in 1990, then Mazda is also interested in creating other brands with the name Amati, but over time this plan was eventually canceled.
After a long development process involving 60 designers, 24 engineering teams, 1.400 2.300 engineers, technicians, 220 additional workers, and the 450 prototypes, as well as money the project nearly 1 billion us dollars, eventually LS 400 was launched with a V8 engine gasoline 4000cc, rear wheel drive
In the year 2000 the Lexus introduced an entry-level sedan that is IS 300 and the year 2001 Lexus launched its first SC 430 convertible version of the car, and then the third generation Lexus LS, LS 430. A mid-size GX 470 SUV launched 2002, followed by the second generation RX 330 years 2003. The following year, Lexus has already doubled the sales of two million units in the United States.
Lexus Unveils luxury SUV car more of a hybrid-engined named the Lexus RX 400h. This car uses the Lexus Hybrid Drive system, which will combine a gasoline engine with an electric engine to increase power and efficiency, as well as lowering exhaust emissions.
Lexus has officially separated from Toyota in terms of designing, engineering, training, and car Assembly in 2005. This causes the Lexus also launched in her native Japan and other countries than the Lexus cars of the next generation is also designed to be marketed around the world.
Lexus sales are very diverse depending on the sales area as in the United States, individual-owned and dealer network not owned by Lexus themselves. By contrast in Japan, all the existing 143 dealers Lexus is owned and operated by Lexus itself and in some countries there are already third party indeed served as a regional distributor for example in the United Arab Emirates, Lexus sales are handled by Al-Futtaim Motors LLC, and in Costa Rica, Lexus vehicles sold by Purdy Motors S.A.